business woman
Personal Development

Simple Ways to Bring ‘You’ into Your Business

We are really fortunate to be business owners at this time in our world. Never has it been so accepted, encouraged and important to bring your unique skills and abilities into your business.

What exactly do I mean when I say you? Well, it’s everything. It’s what sets you apart from the competition, and it’s what will cause consumers to pick (and buy!) from your business. I’ll give you few examples of what it means and how you may use it to your business. We can help you stand out and become a leader in your field by incorporating these characteristics into your regular business activities.

1. Delivery

How do you share your message with the world? You may be thinking.. “I have a business, silly”. Yes. We have businesses. But how are you getting that message to your clients.

Is is speaking at live events?

Creating image filled brochures?

One to one Skype calls?

Is the way you are delivering your message aligned with who you are and your talents?

Put yourself in your customer/client shoes and think about how they would most like to ‘get’ what you’ve got. Visuals? Courses? Then think of how that feels to you. I guarantee you will find ways to line up your strengths with your customer needs and you will see the magic happen.

Read also: 11 Common Characteristics That All Successful Business Owners Have

2. Language

I am a Canadian and most people may expect the stereotypical, eh? at the end of a sentence. I don’t say that actually, but I do often say things like ‘That was a fantastic talk, hey? Is it annoying? Endearing? I don’t know the answer actually, I just know that I do it. I do know that it would be very internally distracting if I was trying not to say it all of the time because I didn’t think that business people spoke ‘that way’.

There is a difference between ‘not caring’ how you speak/talk/write and letting the real ‘you’ come out. If you just become aware of the words that you like, use, relate too; it will become apart of your brand and therefore another way to be distinguished from someone else.

3. Press

Go into any book store in the magazine section and look at the variety of niches and sub-cultures represented. Scrapbooking, tattoos, science, parenting. Pretty different, hey? At least one area is likely going to be reaching people that you would like to as well. It’s a fantastic way to explore your own interests and start dreaming about where you want to see your name printed someday. Just remember that you don’t have to be everything to everyone. Wouldn’t it be a little silly to have quilting tips intertwined with ‘Modern Engineer’ magazine? You only need to find the ones that want and need to see you.

Read also: What Is a Side Hustle, and How Do I Get One?

4. Color

Yes, color. So simple, right? The colors you love and resonate with you (and your brand) are an important reflection of you. It does not just have to be in your logo. Think about what you wear. Your accessories. Your phone case. Are you a fiery red kinda gal? Or soft pink? Like to mix it up? Cool. As your client, I just want to know you and get an idea of what you will be like when we work together. I used to work in the mental health area of a children’s hospital. Pretty intense stuff, I have to admit.

There was one lady who had an independent contract who came in to teach the kids. When she came in, she was always so…bright. Neon (yet, classy. I have no idea how she pulled it off). Crisp white. Sunny yellow…pants. Could I ever wear that? Nope. But she looked beautiful. She was like a breath of fresh air and I appreciated that she brought that energy (and color) in with her lessons. See what I mean?

5. Stuff

This is an extension on the color concept. If you go and meet someone for a joint venture project or client meeting, what are you literally bringing to the table? A sleek Michael Kors handbag? A hand-stitched cloth purse? Whatever it is, I just hope it is you. Be professional? Of course. But be you. They (clients/customers) will find out anyways, so why not reflect who you are in the things you surround yourself with?

I remember a time when I first started out in my business thinking…do I have to get a Moleskine notebook just because that is what everyone else uses? I prefer coil; and a few flowers sure would be nice (you won’t be surprised about the direction my business took after accepting that about myself too!).

Read also: Is Speaking Helping You Build Your Brand? Don’t Make These 3 Mistakes

6. Technology

It used to be that you could only communicate with people who were close by. Today’s technology allows business owners to locate the ideal population no matter where they are. Social media platforms help you establish your brand, e-commerce sites make it simple to make purchases, and websites all across the internet have low ad rates to attract new clients.
The options are limitless. Young entrepreneurs can utilize crowdfunding platforms to spread their message and acquire support instead of taking out loans or looking for investors.

7. Funding

As always, you should only start a business that you believe will generate enough revenue to not only survive but also develop. However, there are a variety of different funding approaches that can help you get started or pay part of your expenditures. Independent crafters, for example, can use crowdfunding sites such as Go Fund Me or Kickstarter to fund their first project.

This is unlikely to provide you with enough operating money to sustain a business. However, most businesses begin with just one product, and getting the first one to market is crucial to moving forward. Other small enterprises, such as podcast producers or periodical authors, use Patreon to build a subscription base of monthly contributors.

8. Stay true to your values

In order to meet deadlines (and expenses), a number of businesses must compromise their beliefs and agree to do business with the majority of the clients who contact them. Even if the know-how is lacking. But, as you will agree, even if the cook is skilled, one cannot improvise as “King of Couscous” at an Italian cuisine restaurant.

The result?

A muddled offer, an affected profitability, a loss of your customers and your values and therefore the obligation to be constantly forced to run after new customers.

Stay focused on your vision, review your business model if necessary and put aside unprofitable customers, useless quotes (the famous “quote me” before knowing what to quote), poorly prepared calls for tenders and time-consuming pre-sales, to focus on the best customers, namely your “ideal customer”.



Sadie is a freelance writer documenting the adventures of downsizing from the family home in the suburbs to a mountain cottage in the woods. She share the downsizing details, scoutings of the mountain locations, and her never-ending search for the perfect T-shaped clothesline.

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