BB investing project: why women need to get in the game

Investing can be scary.  There, I’ve said it.  I studied it for 4 years in college, graduated with a degree in finance, and have been an active participant in the market for 10+ years.  And yet, I still approach it with a bit of anxiety, like when you have to make that phone call to your parents in college telling them about your overdrawn bank account/maxed-out credit card/<insert mess of a situation here>. I mean, how can we guess what the market is going to do?  How do I find the Apples and Walmarts of the world and avoid the Office Depots and Blockbusters?  How do I make sure I’m not going to blow all of the money I made for the past 5 years on one bad decision?  Oy vey, the stress…

Well, you and I are not the only ladies feeling this way.  As what one LearnVest article[1] deemed  the “sit-out syndrome,” nearly one in four women are earning more money but have no idea what to do with it once it’s in their hands.  They don’t know where to start, don’t have the time, or like the fact of having a safety net (aka an overly large savings account) and, thus, lose out on tens if not hundreds of thousands of dollars over their lifetime.  On the same side of the coin, an article on Huffington Post points to the findings of a recent study that state 42% of women are “very uncomfortable” making high-risk investments whereas only 28% of men fall into that category[2].  We’re scared and we’re running and it’s not getting us anywhere. 

So I’m here to tell you, I and much of the female population can empathize with your fear.  Investing is tricky because it not only deals with just straight facts and numbers, but emotions as well.  Who knew the world would go crazy over Ty Beanie Babies?  Or Snuggies?  Or selfie sticks? It’s not a black and white world, and it’s that world we’re most comfortable in.  I’m right there with you. 

However, just because we don’t quite get it or are scared of the process doesn’t mean we are allowed to stick our head in the sand, cross our fingers, and hope for the best.  We are losing out on building that $1+ million retirement fund if we do, and I don’t know about you, but I don’t want to be working until I’m 75 just so I can finally afford to retire.  That’s not what an intelligent or independent woman looks like, and I, for one, want to be intelligent and independent.  And heck, if a fella can do it, so can I and so can you.  And so we should. 

That’s why I am asking (and highly encouraging) you to join me the next few months as I introduce you to the wonderful world of “MORE MONEY” with the BB Investing Project.  This little gem will be a series of articles meant to guide you baby step-by-baby step through the process of investing, from the basics of what exactly a stock is to implementing an investment strategy for yourself.  Best news?  I’ll be there the entire way, holding your beautifully-manicured hand and explaining everything in simple, easy-to-understand concepts.  This will be the perfect start for those of you wanting to dip your toes into the investment water or anyone ready to invest but with no idea where to turn (hello, all of you working women out there!).   


I’m a writer, new mom and foodie. I love sharing what I know while making others feel beautiful. On this blog, I share my healthy lifestyle, simple meals, fitness tips and experiences.

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Kara Bout It